Sebastian Jaramillo

G3, Oeskn, Grupo Hada – FBN Colombia

FBN NxG Award 2025 - Entrepreneurship Category - Finalist

Sebastián Jaramillo is the founder and CEO of Oeskn, a health tech startup helping women achieve healthier skin through AI-powered, personalized guidance—like having a dermatologist in your pocket. With 18 years in digital business, he blends expertise in product strategy, design, and technology with a deep commitment to solving real-world problems. 

Oeskn is developing a dual B2C and B2B model: empowering consumers with conflict-free, brand-independent skincare recommendations, and equipping skin experts with innovative tools for analysis and post-treatment care. At its core is an adaptive AI companion that evolves with each woman’s needs, delivering transparent, data-driven, and truly personalized skincare experiences.

Born in Manizales, Colombia, Sebastián is the third generation of Grupo Hada, the world’s largest soap producer, giving him unique industry access and insight. His career is defined by high standards and a customer-obsessed mindset, with experience leading global teams across Latin America and North America, including leadership roles at Twilio.

Beyond his work, Sebastián is a husband and father of three, balancing entrepreneurial intensity with a deep commitment to family. He believes in the power of combining design, technology, and science to create meaningful, lasting change in people’s lives.